CUTTING EDGE STRATEGY
Cutting edge often denotes new advancement or a way of making a new, better, and advanced version of one’s product. Cutting edge involves thinking out of the box, breaking past the current limit, testing new waters, and creating something new and different. This is done with consideration and the possibility of future advancements. As an entrepreneur it is expedient you look out for creative and innovative ways of doing things. Embracing great improvement and developing solutions that connect with your customer are strategies that make a brand relevant and dominant in the market. iPhone and the likes remain very competitive today because of their cutting strategy of improvement and new versions keep them on top of the mind of the customer. Cutting edge strategy has many gains amongst which is the ability for such businesses to remain relevant in the future because they are the drivers of a future possible product. People love the variation and will always look forward to the next best product in the offering to them.